Is Your Website Social?

Facebook Connect and Social networking integration

Is Your Website Social? Can it be Tweeted, Stumbled Upon and Facebook Shared?

Social Networking, such as Facebook and Twitter have come of age and many many purchase decisions are made based on friend recommendations over social media. This new Interactive, sharing space is known as “Web 2.0″ because the webspace is interactive and people can comment on and share media.

However, if your site is largely constructed of text as graphic elements and/or Flash, your site might not be readily shareable on Facebook and Twitter, which rely on Web 2.0 ready content delivered in standards compliant HTML, not Flash. In English this means, Facebook and Twitter can’t bookmark elements of your Flash Page, such as a picture or menu, and people cannot really interact with or recommend your companies products, menus, locations, etc. as an indivual, shareable piece of content, because they are trapped in Flash.

Encouraging Social Network Sharing. Beyond building your Website in Web 2.0 Standards Compliant markup, we can place buttons that encourage people to share your Website on Facebook and Twitter, so they will link back to your Website.

StarNYC the New Electronic PR

Back in 2001 when StarNYC used to talk about The New Electronic PR and how the Internet would revolutionize consumers’ brand perceptions as a PR touchpoint, we were treated with skepticism. Fast forward to today’s Twitter Era and we see Public Relations being conducted in real time. Just think of Jet Blue’s pioneering use of Twitter – to tweet customer service goodwill in response to a consumer complaint! As a former TV media ad executive, I ask, do you know how much $$$,$$$,$$$ we spent to create the goodwill awareness of just one tweet?

The Web means that marketing, public relations and advertising are all taking place in the same space, and now this “BOX” is mobile and location-aware.

So ponder this for the future – StarNYC introduces the New Predictive PR – from whence you come, oh the places you will go… and like it!

Stay tuned for our new app that will allow consumers to relate to businesses – a reverse on traditional PR that will help businesses better serve the customer.

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